Privacy Policy

Esther Zavala ("we," "us," or "our") operates estherzavala.com and provides real estate services in the Dallas-Fort Worth area. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

By using our website or services, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our services.

1. Information We Collect

Personal Information You Provide

We collect information that you voluntarily provide to us when you:

• Fill out contact forms on our website
• Subscribe to our newsletter
• Request property information or schedule showings
• Communicate with us via email, phone, or text
• Create an account or client profile

This information may include:

• Contact Information: Name, email address, phone number, mailing address
• Property Preferences: Budget, location preferences, desired features, timeline
• Financial Information: Pre-approval status, financing preferences (we do not collect credit card or banking details)
• Additional Information: Any other information you choose to provide

Information Collected Automatically

When you visit our website, we automatically collect certain information about your device and browsing activity:

• Device Information: IP address, browser type, operating system
• Usage Data: Pages visited, time spent, links clicked, referral source
• Cookies and Tracking: We use cookies and similar technologies to enhance your experience

2. How We Use Your Information

We use the information we collect for the following purposes:

• Provide Real Estate Services: To assist you with buying, selling, renting, or relocating
• Communication: To respond to inquiries, send property listings, and provide updates
• Marketing: To send newsletters, market insights, and promotional materials (you may opt out at any time)
• Improve Our Services: To analyze website usage and optimize user experience
• Legal Compliance: To comply with applicable laws and regulations
• Security: To protect against fraudulent or unauthorized activity

3. How We Share Your Information

We do not sell, rent, or trade your personal information. We may share your information in the following circumstances:

With Your Consent

We may share your information when you explicitly authorize us to do so (e.g., sharing your contact details with a lender or inspector).

Service Providers

We may share information with trusted third-party service providers who assist us with:

• Email marketing and communication platforms (e.g., Brevo)
• Website hosting and analytics
• CRM and client management tools

These providers are contractually obligated to protect your information and use it only for the purposes we specify.

Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., court orders, subpoenas).

Business Transfers

If our business is sold, merged, or reorganized, your information may be transferred as part of that transaction.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

• Remember your preferences and settings
• Analyze website traffic and user behavior
• Personalize content and advertising

You can control cookies through your browser settings. However, disabling cookies may affect your ability to use certain features of our website.

5. Data Security

We implement reasonable security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit (SSL/TLS)
• Secure storage of client data
• Access controls and authentication
• Regular security assessments

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Your Privacy Rights

You have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal obligations)
• Opt-Out: Unsubscribe from marketing communications at any time
• Data Portability: Request a copy of your data in a structured, commonly used format

To exercise these rights, please contact us using the information provided below.

7. Third-Party Links

Our website may contain links to third-party websites (e.g., MLS listings, mortgage calculators, social media). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

8. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected information from a child, we will take steps to delete it promptly.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy periodically.

10. Contact Us